sales / skill

Marketing Skills for AI Agents

Give your coding agent marketing skills for conversion optimization, copywriting, SEO, analytics and growth work.

At a glance

Purpose
Give your coding agent marketing skills for conversion optimization, copywriting, SEO, analytics and growth work.
Runs in
Chat app with skills, Local agent with shell
Operating systems
Not stated
Needs
Runtime: Not stated; Needs internet: Not stated; Needs accounts or API keys beyond your agent: Not stated
Files and data
Reads files: Yes; Writes files: Yes; Sends data to other services: Yes
Tool type
Skill
Delivery
From GitHub
Version
Latest on the main branch
Access
Code on GitHub
Compatibility
According to the README, it works with Claude Code, OpenAI Codex, Cursor, Windsurf and any agent that supports the Agent Skills spec. It also names SkillKit for installing across agents such as Claude Code, Cursor and Copilot.
External costs
The repository is MIT-licensed, and the README calls the library free. It says partners fund the work and lists partner tool integrations. It also links to the author's own services, such as an agency, a newsletter, a training offer and a related agent product, and states no prices for them. Your coding agent or model provider may charge for usage.
Permissions
The skills act through your coding agent with the access you give it. According to the README, the product-marketing skill creates or updates a product marketing context document that the other skills read. The README says that document lives in the project's .agents folder, and that skills still check .claude as a fallback. It describes a separate guided workflow that connects your marketing accounts with scoped credentials and a first read-only result. The README says the install commands place skills in .claude/skills/ or .agents/skills/, and its upgrade steps have you delete old skill folders with rm -rf and move the context file with mv. It does not detail other file, shell, network or credential use.
Usage terms
MIT License, as stated in the repository. See its LICENSE file for the exact terms.

What it does

Marketing Skills for AI Agents is a collection of skills for marketing work. According to the README, it is built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics and growth engineering. The README table lists 50 skills.

The README groups the skills by purpose. Conversion optimization covers pages, forms, signup, onboarding, popups and paywalls. Content and copy covers copywriting, copy editing, cold email, email flows, social media content and images. SEO and discovery covers audits, AI search optimization, programmatic SEO, schema and site architecture. Other groups cover paid and distribution, measurement and testing, retention, growth engineering, strategy and pricing, and sales and revenue operations.

The README says a product-marketing skill is the foundation, and that the other skills check its context document first to learn your product, audience and positioning. You ask your agent for a marketing task in plain language or call a skill directly, such as /cro, /emails or /seo-audit.

Who it is for

Technical marketers and founders who use an AI coding agent for marketing tasks, as the README describes.

Example tasks

Optimize a landing page for conversions.
Write homepage copy for a SaaS product.
Set up GA4 tracking for signups.
Create a 5-email welcome sequence.
Audit a site for SEO issues.

Getting started

The README recommends npx skills add coreyhaines31/marketingskills, and shows --skill cro copywriting to install only some skills. For Claude Code it also gives /plugin marketplace add coreyhaines31/marketingskills and /plugin install marketing-skills. For Codex it gives codex plugin marketplace add coreyhaines31/marketingskills. Other routes are cloning and copying the skills folder, a git submodule, a fork, SkillKit, and Claude web skill ZIPs from the releases. The README has the exact commands.

Limitations

It depends on a coding agent that supports skills. According to the README, /plugin works only in an interactive Claude Code CLI session, not in Claude Code on the web or in GitHub Actions. The README says installing a Claude web ZIP does not set up local command-line tools, MCP servers, credentials or related skills. It describes connecting your marketing accounts as a separate guided workflow with scoped credentials. The README says upgrading from version 1 leaves old-name skill folders beside the new ones, and it lists the folders to remove. The repository can change at any time; check its README before you install.

Data practices

The README does not describe data handling, including for the partner tool integrations it lists. What is sent where depends on your coding agent, model provider and any tools you connect.

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